Some examples of my work with Ocean Spray Cranberries, as creative direction and content creation & planning for their social media channels. This was a contract position where I researched social media trends & targets for specific demographics matching followers per platform. Led the concept, creation and present ation of monthly organic social media plans to key stake holders. Took EOM findings and analytics into account for future content calendars. Ran collaborative meetings between other design and copy writers to ensure proper content specific copy is being produced. Some of the social media platforms worked with include: Tiktok, Instragram, Pinterest, Facebook, Twitter & Discord.
All content belongs to Ocean Spray Cranberries
