Emperia Case Study

Here is a design brief and case study that I worked on for a brand called Emperia which is an information sharing platform for trade shows. My team and I were tasked with creating a brand for them that would work in the busy atmosphere of a convention center floor - would still stand out against all the chaos while working with the branding of the shows they were being displayed at. I research minimalism and how that would be the most effective design approach to use for their brand.