Home Improvement Branding Concept

These two ads were mock-ups done for a new trade show, IHIS. The show team wanted the look and feel to be modern and new looking. Like they were looking at a page of HGTV magazine or Home & Garden. We were also trying to focus on small town, independently owned stores. With this in mind I wanted to keep my design minimal, with the focus being on the text and the imagery used - trying to find images of smaller locally owned stores.