First round Brand Presentation
SourceDirect Branding
Rebrand for the ASD brand, SourceDirect an international sourcing show within the ASD Trade Show Brand. This was a complete brand including a new logo and directive for the creative elements. The prior brand was heavily relying on the color red and a dated log with globe elements. The goal was the neutralize the branding so that the leading colors would not draw a relation to a single country. Below is the shareable brand kit as will as some logo process screenshots from the beginning stages.
